Introduction: The Need for a Multi-language Website
Expanding into new markets is a natural step for any ambitious travel brand. However, international expansion demands more than just logistics — digital presence must be localised and inclusive. For one Europe-based tour operator venturing into Asia, the lack of a multi-language website was severely limiting their success in non-English speaking markets.
To bridge this gap, Teenva AI redesigned their website into five major Asian languages, incorporating regional SEO strategies and structured schema for travel packages. The result? A staggering 190% surge in traffic from Asian countries and a 4x increase in multilingual leads — all within six months.
Client Overview: A Luxury Tour Brand Expanding into Asia
Our client is a well-established European destination management company (DMC) offering curated tour experiences across Europe. As travel demand surged post-pandemic, the company aimed to target affluent travellers from Asia — especially from India, Japan, South Korea, and China.
Despite a robust English-language site, their bounce rates in Asian regions remained high, and engagement metrics were weak. It was clear they needed to rethink their digital strategy for the region.
The Challenge: Low Visibility and Accessibility
The core issues were twofold:
- Language Barrier: With content only in English, potential travellers from Asia found it difficult to engage with the site or understand offerings in detail.
- Poor Local SEO: The existing website had no region-specific metadata, hreflang tags, or structured schema suited to local search engines, leading to poor discoverability.
These problems resulted in:
- Low conversion rates
- Minimal organic traffic from targeted Asian regions
- Limited trust and brand perception in non-English speaking markets
The Solution: A Multi-language Website Designed for Performance
Teenva AI proposed and executed a complete multi-language website strategy with the following key elements:
1. Website Localisation in 5 Languages
We translated and localised content into Hindi, Japanese, Korean, Mandarin, and Thai. This wasn’t just word-for-word translation — we adapted tour descriptions, pricing, cultural references, and user interface elements to match local expectations.
2. Region-specific SEO Optimisation
Every language version of the site was optimised individually using:
- Local keyword research
- Geo-targeted meta tags and descriptions
- Hreflang attributes for proper indexing
- Location-specific URLs (e.g.,
/jp/kyoto-tours,/in/europe-packages)
This ensured that each regional site could rank independently in search results relevant to that country.
3. Structured Data for Tour Listings
Using schema.org markup, we structured all tour data, including:
- Departure dates
- Duration
- Prices (with local currency support)
- Tour ratings
Search engines could now parse and display this information clearly in search snippets, boosting CTR and visibility.
4. Multilingual Chat Support and CTAs
The user journey was enhanced with translated forms, FAQs, and chat support integrations. Call-to-action buttons were customised to resonate with each region’s tone and buying habits — such as “Plan My Trip” in India versus “Enquire Now” in Japan.
Results: Tangible Growth in 6 Months
The multi-language website overhaul generated significant gains in a short span:
- Asian traffic grew by 190%: Organic traffic from India, Japan, and Korea showed the highest increases.
- Bounce rate dropped by 23%: Visitors stayed longer and explored more pages thanks to language familiarity.
- Multilingual leads increased 4x: Contact form submissions and itinerary enquiries grew exponentially.
This not only expanded the brand’s global footprint but also unlocked revenue from previously untapped markets.
Why Multi-language Websites Matter in Travel Tech
In a global industry like travel, user trust and convenience are paramount. A multi-language website isn’t just a nice-to-have — it’s a strategic growth lever. Here’s why:
- Improved Local SEO: Regional content ranks better, driving more qualified traffic.
- Enhanced UX: Users feel more connected and confident when content speaks their language.
- Increased Conversion Rates: Language familiarity directly correlates with decision-making speed and booking intent.
- Compliance & Market Penetration: Some regions, like China and Japan, favour or require local-language content to build legitimacy.
How Teenva AI Helps Travel Businesses Go Global
At Teenva AI, we specialise in crafting multilingual, mobile-responsive, and SEO-optimised websites for the travel and hospitality sector. Whether you’re a boutique agency or a global operator, we help ensure your digital presence matches your ambition.
Our services include:
- Website localisation and translation
- Multi-region SEO strategy
- Travel CRM and booking integration
- Structured data implementation
- Conversion-optimised UX/UI design
Check out another success story: Travel CRM Implementation for a Luxury Planner
Want similar results for your travel business?
Contact us today to discuss your international website strategy.
